Leasing and Marketing

Our Leasing Services expertise provides our clients with a significant advantage in obtaining and retaining Residents for their properties. We utilize systematic processes, effective targeting techniques, online tools, and extensive screening procedures to ensure efficient leasing, organized oversight of leases, and seamless lease renewal.

Professional Asset Management and Sales strives to maintain the highest level of professionalism for each prospective resident. We aim to maximize property value by attracting higher-end, more credit worthy residents and keeping the property fully leased at maximum rental rates which helps achieve the highest possible property value. Our professionals Are Licensed Real Estate Agents that  offer extensive market knowledge supported by thorough research, marketing strategy, and a strong commitment to minimizing days on market for each property coming vacant. As part of the companies fully integrated leasing program, we develop marketing and advertising materials that showcase the property to its best advantage. The company is also very involved in all aspects of the leasing process: Showing, staging, negotiating leases and ensuring a seamless move in process. We understand that leasing represents the most significant area of risk and return for property owners.  With this in mind, the owners will receive weekly updates for each vacant property.

Once the resident moves in we feel it’s important to maintain the property and establish a relationship with the residents. This high level of Resident satisfaction manifests itself in another very significant way: Resident retention. Resident retention is an extremely important aspect of our business. Turnover can be costly and our number one goal is to minimize this cost. We are very mindful on lease expiration dates and work hard to reduce the number of leases expiring during our slow leasing times. Historical data tells us November and December are tough months to lease due to the holidays.

Services are listed below:

Leasing

  • Marketing
  • Coordination of property showings
  • Drawing up of leasing agreements and forms
  • Screening of applicants
  • Oversight of execution of lessees
  • Set up of online payment program
  • Follow up to ensure resident is happy with the property

Marketing

Our Marketing Services allow our clients to connect with prospective and existing residents while growing our property’s brand and reach.  We are able to create a distinct identity for each property that makes it recognizable in the minds of potential tenants. We then take that recognition and leverage it throughout pieces within a marketing plan that target those tenants while building overall awareness of the property.

Our Marketing Services Include:

  • Property branding
  • Property website development
  • Target market identification and analysis
  • Marketing plan and implementation
  • Brand growth through press, advertising, marketing materials, and social media